People come from all over to ‘Antique America’. According to Rutt, “There are older housing developments nearby and people walk to the store.” JoAnn adds, “This is a unique area. The location of Weaver Markets and the store’s demographics are a big plus for Rosati. Rosati Ice Sells Well Here Even in Winter Rosati’s 10-ounce cups are in coffin cases (strange word to describe a freezer!) along with Rosati’s new 99-calorie Sugar FreeZ 10-ounce cups in cherry, lemon and mango and Rosati’s new fruit ice 10-ounce cups – made with 100% juice – in cherry, lemon, and mango. “Rosati sells better there with the bulk items,” claims Don. Rosati’s 2-quart party pails are found in two spots in the frozen food section – stocked with 5-quart tubs of ice cream. “When I couldn’t get Rosati in, some people had a fit.” (Yep, that’s what he said!) Rosati’s 10-ounce coconut cup is the go-to refreshing treat of one customer. One of my coworkers bought a WHOLE case of 10-ounce chocolate cups. When asked what are his top selling Rosati flavors, Don states, “Root beer is the best, followed by mango, cherry, and blue raz. Unlike other national brands, Don likes the smooth texture, that Rosati is known for, and the variety of Rosati’s flavors. Traditionally, Rosati Ice is sold seasonally in food stores, but, at Weaver Markets, Rosati Ice 10-ounce cups and 2.5-quart party pails are sold all year long. Rosati delivered 10-ounce cups in twenty flavors and 2.5-quart party pails in five flavors to the store in June.
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